THE CHANGING ENVIRONMENT OF BUSINESS

The increase in competition brought on by the accelerated use of the web has created a buyer’s market, where customers will no longer accept mass-produced products that only partially address their needs. Knowing that numerous alternatives exist, customers expect services and products tailored to their specific requirements.

Developing corporate communication strategies has certain variables associated with it, They are:

Setting an effective organization strategy
Analyzing constituencies
To assess the constituency’s attitude toward the organization
To find out what the constituency know about the topic
To deliver messages appropriately
To choose a right communication channel
To structure and deliver messages carefully
To reassess the constituency responses and measure their results.

TYPES OF ORGANIZATIONAL CHANGE:
Change:

Incremental
Discontinuous
Reorientation
Tuning

Time:

Anticipatory
Reactive
Recreation
Adaptation

Reference:

http://www.cadinfo.net/editorial/WindchillCPC.htm

http://upetd.up.ac.za/UPeTD.htm

http://www.cio-weblog.com/50226711/infosys_on_the_changing_global_business_environment.php


Examples:
Infosys on the changing "global business environment"One of the biggest changes you will see is the rise of appliances, and appliance-to-person communications on the Internet, expects U.S.-based employees will represent an increasing percentage of the company's total headcount, because as deals with existing customers get bigger and more important, some of the work's got to be done here.
"Acquisitions can bring you clients," as well as U.S.-based labor, "But you are then in a financing business
be better at financing in that way than are our clients."

The company has no limit to growth opportunities it can pursue both in India and in the developing world, and even in the U.S. But it also means the challenges for the company become more diverse and complex, from increasing headcount thousands of miles from home, to dealing with higher attrition rates in China, to calculating just how much growth can be achieved internally versus through buying businesses, to cultivating the next group of executives.

Here's his list of the most important transformational trends out there today:

The sensor Internet: He believes that sensors of all types will gradually become vital pieces of the Internet. "We'll move from an Internet of people to an Internet of appliances and people.

"Social networking: "Thanks to social networking, power is shifting from organizations to individuals." The first major example of this phenomenon at work is the open source software movement.

The explosion of data:
The data is there, but it's not being taken advantage of yet. "We leave a digital trail everywhere we go."Mobile computing: "We got used to desktop computing, but the user interfaces of today don't really some natural to us. With mobile computing, we'll create more natural interfaces."

Experience:

Before CEO was doing businesses in one or two ways, which was old and traditional, but now there is a rapid environmental changes from small shops to big marts.

The experience which I felt from my family business was we were doing business as traditional and old ways, which my dad followed before, but now we understand the importance of change in the business environment (For example: Storing cash in the shop locker itself and then thinking about the safenesses of the money, but now we have banks, financial institution and lots more) . Changing the interiors of the shops, which will make the shop more attractive and attract customers.

At this time I want to say what mahatma gandhi said for the business " Business people are depend on the customer and not the customer depend on the business people".

Now trends changed towards customers and only customers. Customers asking to the business people "this is what i want can u make it", but before it was like "this is want i made can u buy it".