The activities undertaken by an organization to communicate both internally with employees and externally with existing and prospective customers and the wider public. Corporate communication is sometimes used 
to refer principally to external communication and sometimes to internal communication, but strictly speaking covers both. The term implies an emphasis on promoting a sense of corporate identity and presenting a consistent and coherent corporate image.
to refer principally to external communication and sometimes to internal communication, but strictly speaking covers both. The term implies an emphasis on promoting a sense of corporate identity and presenting a consistent and coherent corporate image.
As services brands are a cluster of values, we explore the way in which values are communicated to both customers and staff. Values tend to be communicated to consumers via their experience of the brand as a whole, including their interactions with employees, external brand communications and the tangible elements of the service offering. For employees, values are communicated via HR practices and policies, internal and external brand communications and the example set by senior managers.
Multi-media dissemination of information now plays a major role in the life of every person and every business, with the business media the hottest-growing segment. Dealing with the business media is the responsibility of every senior executive, to ensure that messages about the organization are conveyed in the form and format that one desire. Besides the CEO, it's now the CFO and often, other senior financial executives, who are expected to be company spokespersons for the business media - which includes newspapers, magazines, television, radio, online and wire services. It starts with asking: "Who/what are we as a company?" "How are we viewed externally?" "How do we want 
to be viewed?" With answers to these questions, one will go about developing the plan. It's crucial that senior executives understand that a big part of their responsibilities as leaders of companies is to promote the public face of their company in this new media environment.
to be viewed?" With answers to these questions, one will go about developing the plan. It's crucial that senior executives understand that a big part of their responsibilities as leaders of companies is to promote the public face of their company in this new media environment.References:-
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